ANTHROPOLOGY OF CONSUMERISM AND PRODUCT RESEARCH METHODOLOGY. LUKE BELMARS UNRELEASED PRODUCT RESEARCH PDF

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Designed from an anthropological perspective tailored specifically to the Western consumer, this study delves into the tools, criteria,

and methodologies used to understand consumer behavior and uncover products that appeal to customers.

Explore how customers operate and the values that drive their purchasing decisions, from primal and emotional values to efficiency and social values.

Discover the truth behind impulsive buying and the seven-figure lie, and learn how to abide by the law while studying trends and sourcing websites.

Get valuable insights into product principles and spy tools, and establish a winning process for finding your next winner.

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Introduction

I designed the following study to understand consumer behaviour from

an anthropological perspective, tailored specifically to the Western

consumer, while also discovering the necessary tools, criteria, and

methodologies used to find products that appeal to the customer. These

products are commonly known in the eCommerce space as winning

products.

CONTENTS

Introduction | Page 3

Chapter 1 - How Customers Operate | Page 4

Chapter 2 - Primal Values | Page 7

Chapter 3 - Emotional Values | Page 9

Chapter 4 - Efficiency Values | Page 11

Chapter 5 - Social Values | Page 13

Chapter 6 - Impulsive Buying | Page 16

Chapter 7 - The Seven-Figure Lie | Page 18

Chapter 8 - Abide By The Law | Page 20

Chapter 9 - Studying Trends | Page 21

Chapter 10 - Sourcing Websites | Page 23

Chapter 11 - Product Principles | Page 26

Chapter 12 - Spy Tools Page | 31

Chapter 13 - Establishing a Process | Page 34

Chapter 14 - Find your Next Winner | Page 35